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Referrals Mean Business
I am always surprised by the number of business owners that I talk with that don't have a formalised referral program in place. This summer, I have been working with a lot of tradespeople and most of them tell me that 90% of their business comes from one or two sources...and then they turn around and refer me to their source's competitor! When I ask them what they do in return, they say, "nothing". Depending on your industry, 10 to 80% of your business should come from referrals. My last 6 clients have been referrals and one of them was a very large international franchise. Some of my clients have doubled their sales strictly through establishing a formalised referral program and/or an affiliate program.
To learn how to create a Formalised Referral Program and an Affiliate Program, please fill out the form below...and type in, Referrals, as the subject line. |
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